Why Whiteboard Explainer Videos Are Perfect for Complex Ideas?
When individuals watch a staggering 3.25 billion hours of YouTube per month, things can begin to fall together. If you’re an entrepreneur wanting to be noticed utilizing the same old “talking head on a white backdrop” approach, you’ll have a challenging journey ahead of you.
There is a lot of competition out there, so you must stand out. Do you know what stands out? Whiteboard explainer videos break down complex concepts quickly and simply in an entertaining way that grabs people’s attention. But why do they perform so well?
A whiteboard animation video, or a whiteboard explainer video, is an educational video that illustrates a specific topic using animated characters and components on a whiteboard.
Businesses employ whiteboard 2D animated explainer videos to distill complex concepts to simple terms:
- The animated objects guide the viewer’s attention.
- Shows links between two ideas.
- Explains a topic that the audience should grasp.
You can accomplish all this using various video animation services and animation types, such as doodles, a sketching hand, characters, and others on a white background.
Whiteboard animation videos are more interesting than a boring PowerPoint presentation or infographic. They frequently keep viewers’ attention for longer.
Mark Wilson
Mark is a Senior Content Marketer with 7+ years of experience in growing B2B, B2C, e-commerce, SaaS, & Digital Design Brands. He’s a polished writer, SEO geek, optimist at heart & good at playing table tennis.
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What Is a Whiteboard Explainer Video?
Remember when your elementary school teacher used a dry-erase marker instead of chalk and edged their way over to the whiteboard?
Didn’t this make the information they were about to write seem more important? The same may be said for whiteboard explainer videos.
Whiteboard explainer videos are a type of explainer video in which images, characters, and words are “drawn” onto a virtual whiteboard with vectors and animation.
The idea is to visually depict a spoken-word script so viewers can easily understand complex information. The visuals bring concepts to life through universal symbols and images, reinforcing and driving a script’s primary message.
Whiteboard explainer videos provide a multidimensional experience with audio, visual, and kinesthetic stimuli. This is part of what makes them so psychologically appealing and captivating.
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14 Reasons Why Whiteboard Explainer Videos Are Effective in Converting Customers
1) They use a format that your audience is already familiar with.
These videos seem more realistic because they explain topics in the same way that we’re conditioned to receiving instructions from someone passionate about their subject: on a whiteboard. (According to The Guardian, that’s how the whole madness began.
2) They can considerably boost sales.
Mark Kreloff, cofounder of the app SQFT, credits his whiteboard animation videos for increasing app sales by 500%. A fivefold increase in sales from paying people to draw on a whiteboard? Yes, please.
3) They increase the chances that visitors will recommend your service.
Whiteboard 3D animated explainer videos are a welcome breath of creativity in an ocean of repetitive and unprofessional corporate videos. Their high-contrast background sets them apart from other videos, and viewers love them so much that, according to one particular study, they are twice as likely to purchase or recommend the service.
4) They explain complex things concisely and clearly.
People want quick answers, and whiteboard videos deliver the most essential parts of your story in a simple and engaging format. Indeed, the UK-based Royal Society for the Encouragement of Arts leverages them to explain highly complex issues like human behavior or the education system, and this series has received a total of 46 million views.
5) Effective whiteboard videos can help your business win accolades.
The Harvard Business Services Group earned an award for its website, which featured whiteboard videos. A little social proof goes a long way in convincing buyers you’re one of the best.
6) They engage viewers and improve comprehension.
Whiteboard explainer videos create addicting anticipation as viewers try to predict what is being drawn. Viewers are surprised at every turn, according to Scientific American research. A study using fMRI scanners demonstrated that surprise stimulates the brain to release dopamine, resulting in quick awareness. This causes your video’s viewers to commit to your brand in both short and long-term memory.
7) They’re naturally fun.
Whiteboard videos are entertaining and help people respond to your message. According to Dr. Richard Wiseman, a psychology professor at the University of Hertfordshire in the United Kingdom and an avid animator, “One thing [whiteboard animation] does is make me laugh, and it puts me in a good mood,” meaning that “more information is just going in.
8) They have greater conversion rates.
Whiteboard marketing videos are essentially educational. They create “an excitement for discovery,” thereby improving the likelihood that viewers will convert to the call to action.
9) They are highly shareable and naturally viral.
Beyond how the videos work, they also get found at a far higher rate simply because people enjoy sharing them. Rather than wanting to promote your videos yourself, include social sharing buttons and let your viewers do so for you.
10) They work great on mobile.
Some 46% of Millennials watch videos on their mobile devices; whiteboard videos are naturally high-contrast and well-formatted for mobile viewing.
11) They’re ideal for viewers watching on the go.
DigiDay shows that approximately 85% of mobile videos are watched without sound. This is because viewers often commute and do not want to disrupt others. Whiteboard videos are ideal in this situation since they convey a large amount of information visually.
12) The majority of millennials would prefer to watch an explainer video.
According to studies, around 60% of millennials prefer to watch a video rather than read a newsletter. Whiteboard explainer videos make it extremely easy for them to understand a topic.
13) They are ideal for reaching B2B decision-makers.
According to Hubspot, 59% of executives prefer watching a video than reading text. They’re busy, and they value mediums that respect their time. Few methods of reaching them are more precise and concise than whiteboard videos.
14) The number of searches for explanation videos is increasing.
According to Think With Google info, “how-to” searches are increasing by 70% yearly, indicating that your whiteboard videos are already in high demand.
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FAQs:
1. Why are whiteboard explainer videos ideal for simplifying complex topics?
Whiteboard explainer videos use simple visuals and concise narration, allowing viewers to focus on the critical points of a complex idea. The combination of visuals and storytelling engages both the analytical and creative sides of the brain, making complex concepts easier to understand. Whether explaining 2D animated explainer videos or intricate business models, this format effectively communicates ideas without overwhelming the audience.
2. How do whiteboard explainer videos compare to 3D animated videos for explaining complex ideas?
While 3D animated explainer videos provide a visually immersive experience, whiteboard explainer videos focus more on the clarity of the message. The straightforward, hand-drawn illustrations in whiteboard videos help simplify even the most complex subjects, keeping the attention on the core message. This is ideal when the primary goal is to explain rather than showcase detailed visual representations.
3. Can whiteboard explainer videos complement 3D animation services?
Whiteboard explainer videos can complement 3D animation services by offering an alternative that breaks down intricate aspects before diving into detailed 3D visuals. While 3D animation is great for visually rich presentations, whiteboard videos work better for straightforwardly explaining the foundational concepts, making them easier to grasp before introducing more complex visuals.
4. Are whiteboard explainer videos as effective as 2D animation for complex topics?
Whiteboard explainer videos can be just as effective as 2D animation services when explaining complex ideas. Whiteboard videos focus on illustrating core concepts in a simple, linear way, allowing the viewer to follow each step of the explanation without distractions. On the other hand, 2D animation may involve more detailed character movements and backgrounds, which are helpful for storytelling but not always necessary for simplifying complex topics.
5. How do whiteboard explainer videos enhance video animation services?
Whiteboard explainer videos enhance video animation services by offering a clean, direct approach to communicating complex ideas. Unlike more visually elaborate animation styles, whiteboard videos emphasize clarity and simplicity. This makes them an excellent tool within broader animation services, especially for clients looking to explain technical concepts or detailed processes without overwhelming their audience with excessive visuals.
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