What is the Role of Corporate Explainer Videos in Onboarding and Training?

Corporate Explainer Videos for Recruitment.

Great companies are built by great teams. But how can you build a great team? It all begins with recruiting the right person for the job. You then onboard and coach them to enhance their productivity.

For example, we have a client life cycle, and so do candidates. A typical candidate’s life cycle stages can be divided into two key categories:

• Awareness: Candidates may be unfamiliar with your organization at this stage. Here, you let the candidate know that your firm exists, not by talking about your company, but by discussing certain concepts related to your company. You leave talking about the company for the next step.
• Consideration: By this stage, candidates have gained the necessary knowledge about the company and are evaluating its suitability, making a decision about whether it is right for them. This is the stage where you should talk about your company.

The corporate 2D or 3D animated explainer video tells candidates about the company in a compelling way while also talking bout its employees. According to Wordstream, corporate explainer videos are shared 1200% more frequently than text and images. When people share your recruitment video, more potential prospects will watch it.

These candidates are more likely to move on to the following stages. According to CareerBuilder, job posts with video icons perform 12% better, saving employers time and money.

Ensuring that personnel are culturally compatible is also simple if the videos depict what everyday life looks like in your firm.

Finding the right candidate does not have to be complicated; all you need are animated corporate explainer videos. But it doesn’t stop there. The hiring process is far from over.

Following recruitment, we move on to onboarding, where video marketing can significantly increase internal communication.

Corporate Explainer Videos for Onboarding

Imagine you’ve recently been employed by a company, and today is your first day on the job. You will definitely be nervous because your manager will be briefing you shortly.

You expect a boring corporate presentation and a hefty HR manual (among other paperwork), but your manager walks in and plays a few animated onboarding videos.

How will you feel now? Relaxed? Motivated? Both.

Using corporate 3D or 2D animated explainer videos for onboarding is a great way to highlight your company’s team culture, values, business processes, and other vital details.

These videos present information in a simple and straightforward manner, which helps prevent the information overload experienced by many new hires. This boosts their retention rate to 86% in best-in-class firms while making the process more humane. The video is easy to watch and offers a unique storyline that teaches new employees about the company’s principles while being engaging.

Let’s face it: replacing employees is expensive.

According to Suzanne Lucas of CBS News, they were replacing an employee cost between 16 and 20 percent of their annual salary. However, engaged employees are 87% less likely to quit their jobs. Your onboarding process determines your new employees’ efficiency, productivity, and retention.

So, with so much at risk, why not simplify your onboarding process using corporate explainer videos?

With recruitment and onboarding taken care of, you must concentrate on corporate training.

Corporate Explainer Videos for Training

According to Forrester, 75% of employees prefer to watch a video than read an article, document, or email. So, why would you choose training manuals when you need to train them?

Consider Cisco’s example of how it used animated corporate explainer videos to engage its sales team during training and how the Cisco Mobility Express Solution has revolutionized the industry.

Videos for companies are not only more engaging than training manuals, but they also cost less. Microsoft reduced training costs from $320 per person to $17 per person by using videos. Videos also make it easier to train and hire millennials. 87% of millennials prefer to work for video-savvy organizations.

An animated will teach its employees how to deal with furious clients in an easy-to-understand and fun way. Being just 90 seconds long, it is an excellent example of how videos don’t have to be too long to be effective.

How can you effectively market corporate explainer videos?

• You might share your recruitment videos on social media to notify candidates that you’re hiring.
• You can also share videos to help people learn more about your company—what it does, how the culture works, what kind of growth they can expect, and so on.
• Corporate movies for onboarding and training can be shared through communication channels like Flock and Slack.
• Social media channels can be an effective way to communicate with both potential candidates and shareholders.
• Corporate videos regarding the company’s financial success for the quarter or year can be posted on a platform where shareholders are more likely to see them.

There are numerous different platforms you may utilize to market your videos, including video-sharing sites and website video adverts. However, social media is the most crucial channel for company communication.

Conclusion

Animated business explainer videos are excellent for optimizing the employee lifecycle. These explainer videos are highly effective for recruitment, onboarding, training, promoting business culture, and even informing shareholders.

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