What is the Cost of an Explainer Video? A Breakdown of Factors

The Type of Explainer Video

Explainer videos come in different styles, and the choice of style plays a significant role in determining the cost. Here’s a breakdown of some popular explainer video styles:

2D Animated Video

2D animation is one of the most popular and cost-effective styles for explainer videos. With 2D animation, characters, and objects are drawn and animated in a two-dimensional space. This type of animation is visually appealing and effective in simplifying complex topics. However, creating high-quality 2D animation requires skilled animators, which can impact the price.

3D Animation Video

3D animated explainer videos take things to the next level by adding depth, dimension, and realism. These videos are typically more expensive to produce compared to 2D animated videos because they require advanced software, rendering, and additional expertise. If you want a more dynamic and eye-catching explainer video, 3D animation might be the way to go, but keep in mind that it will significantly increase the production cost.

Whiteboard Animation

Whiteboard animation is another popular explainer video style, where the animation appears to be drawn on a whiteboard in real-time. This style is often used for educational or training purposes and is widely regarded for its simplicity and effectiveness. Whiteboard animation can be more affordable than 3D animation, but it still requires time and creativity to make it engaging.

The Length of the Video

The length of the explainer video is another critical factor that influences its cost. Most explainer videos range from 60 seconds to 3 minutes, with the average being around 90 seconds. The longer the video, the more work is involved in terms of writing the script, creating the animation, and editing the video. If your video is longer than the average length, expect the production cost to be higher.

For instance, animated training videos are slightly longer due to the need to explain concepts in detail. While a typical 2D animated explainer video might cost less, a more complex animated training video may come with a higher price tag due to the extended duration and educational value.

The Quality of Animation

The quality of the animation is a key factor that affects the cost. High-quality animations require more time, effort, and expertise. The level of detail, custom illustrations, and design work all contribute to the final price. If you opt for the best-animated training videos, you can expect to pay more due to the higher level of production involved.

The Production Process

Creating an animated explainer video involves multiple stages, each of which can impact the cost. These stages include:

• Scriptwriting: This is where the story is developed. Depending on the complexity of the message, the scriptwriting process could be more expensive.
• Storyboarding: This involves sketching the scenes before the animation begins. Detailed storyboards can take longer to create, adding to the overall cost.
• Voiceover: Adding a professional voiceover to your video is an important step, and its quality directly impacts the effectiveness of the video. Voiceover artists charge based on experience and the length of the script.
• Animation: The animation process itself is where the magic happens, and the cost varies depending on whether it’s 2D, 3D, or whiteboard animation. More intricate animations will cost more.
• Editing: After the animation, the video goes through editing to refine the visuals, sync audio, and ensure smooth transitions.

Choosing the Right Explainer Video Company

Selecting an experienced explainer video company is crucial to ensuring that your video meets your expectations in terms of quality, creativity, and message delivery. The cost will vary based on the company’s reputation, experience, and location. For instance, explainer video companies in the USA may have higher rates due to their expertise and access to skilled professionals.

When searching for an explainer video company, ensure they specialize in the style of animation you want. If you’re looking for affordable animated training videos, choose a company that balances quality and budget. Always request a portfolio and discuss your budget upfront to find the right match.

Cost of Animated Training Videos

When it comes to animated training videos, the pricing is influenced by the same factors mentioned above. Animated training videos are designed to educate employees or customers, so they often require more detail and customization. They may also need to be more extensive, depending on the training material.

The cost of animated training videos will likely be higher than that of regular explainer videos because the content requires clear and precise communication. Many companies offer animated training video services in the USA, and their pricing typically ranges from $3,000 to $20,000, depending on the length, style, and complexity.

However, if you’re looking for affordable animated training videos, you can find companies that offer animated training video pricing tailored to suit different budgets. Companies that focus on creating high-quality videos at competitive rates are great for businesses looking to invest in adequate training content without breaking the bank.

Other Factors Affecting Cost

• Custom vs. Template Animations: Choosing custom animations over templates will increase your cost, but custom animations add a unique touch that can better reflect your brand’s identity.
• Revisions: More revisions can add extra costs, so it’s essential to communicate your vision to minimize changes after production begins clearly.
• Additional Features: Adding extra features like background music, sound effects, or interactive elements can increase the cost of the video.

Collaborate with Cloud Animation

Learn why creative explainer videos can revolutionize your internal business training and communication strategies.

Want to upgrade your team’s learning? Contact us today!