The Role of Creative Explainer Videos in Business Trainings and Onboarding in 2025

Why Use Creative Explainer Videos for Internal Communication?

So, why exactly should your business jump on the bandwagon of using creative explainer videos for internal training and communication? Well, here’s the deal:

1. They’re Engaging (And Who Doesn’t Need That?)

Let’s face it: employee engagement is a buzzword these days. And if you’ve ever found yourself dozing off during a long training session, you’ll know exactly why. Standard presentations can be dry and hard to follow, and let’s be honest, people don’t retain that info. A creative explainer video, on the other hand, grabs your attention. Whether it’s a 60-second explainer video with fun animation or a more in-depth 90-second explainer video, these videos have a way of holding the viewer’s attention. The bright colors, dynamic visuals, and witty voiceovers make them a lot more exciting than your average slide deck.

2. Easy-to Understand Complex Concepts

Do you have a complex internal process or a tricky concept that needs explaining? Creative explainer videos break it down in a way that’s easy to follow. These videos use visual storytelling to simplify information and make it easier to digest. A 3D animated explainer video, for instance, can visually represent a concept that might otherwise be hard to explain with just words or text. This is particularly useful for businesses dealing with complicated workflows, technical training, or new software implementations.

3. Boosts Retention Rates

Research shows that people are more likely to remember information presented through visuals. According to Brain Rules by John Medina, humans process visuals 60,000 times faster than text. That means a creative explainer video isn’t just more fun to watch—it’s also more effective in helping employees retain information. You’ve probably heard that people remember only 10% of what they read and 20% of what they hear, but they remember 80% of what they see and do. That’s a huge difference! The interactive nature of explainer videos ensures that the information sticks long after the video ends.

4. Time-Efficient Training

Whether you’re looking at a quick 30-second explainer video or a more detailed 90-second explainer video, the beauty of these videos is that they can convey a lot of information in a short amount of time. In a fast-paced business environment, nobody has time for hour-long training sessions. Creative explainer videos distill the most critical information into bite-sized, easy-to-digest content. This makes internal training faster, allowing employees to get the training they need without wasting time.

5. Consistency Across the Board

When you have multiple teams spread across various departments, maintaining consistent communication can be a challenge. A creative explainer video ensures that the same message is delivered in the same way to everyone, no matter where they are or when they watch it. You can use it to standardize procedures, explain company policies, or even train employees on new software tools. No matter who’s watching, they’ll get the same experience, which leads to fewer misunderstandings or miscommunications.

6. Cost-Effective Alternative to Traditional Training

Let’s not sugar-coat it: traditional training can be expensive. It requires time, resources, and sometimes travel if you’re holding in-person workshops. But with creative explainer videos, you can eliminate a lot of these costs. After the initial production cost, you can reuse these videos as many times as you want. Whether it’s a 2D animated explainer video or a more sophisticated motion graphics explainer video, these assets can be repurposed for multiple training sessions or even other internal communication needs. Plus, once they’re up and running, employees can watch them on their own schedule, reducing the need for costly live sessions.

7. Scalable Training

Creative explainer videos are super scalable. Whether you’ve got a small team or an entire organization, you can deliver training to everyone at the same time with just a click of a button. There is no need to worry about scheduling conflicts, training rooms, or booking travel. A single explainer video can be distributed across the company, making it an excellent solution for businesses that need to onboard new employees or communicate new policies across multiple locations.

8. It’s Fun, Which Means People Will Actually Watch It

Here’s where creative explainer videos really shine: they’re fun! Unlike the old-school, boring training sessions, these videos are designed to entertain while educating. The use of creative visuals, clever humor, and compelling storytelling makes them something people want to watch. And when employees are actually excited about a training video, they’re more likely to engage with the content and remember it. The key to effective internal communication is ensuring that employees feel motivated and eager to participate, and nothing does that better than a well-crafted explainer video.

9. Versatile and Customizable

Another great thing about creative explainer videos is their versatility. You can choose from a variety of styles to match your brand and the tone of your training session. Whether it’s a sleek 2D animated explainer video for a casual tutorial or a more polished 3D animated explainer video for a sophisticated internal process, there’s a style to fit every need. Plus, with the ability to customize the messaging and visuals, you can tailor the video to suit your business culture and specific training needs.

Real-World Examples of Creative Explainer Videos in Action

Still not convinced? Let’s take a look at some examples where creative explainer videos have worked wonders in internal business communication.

• Onboarding New Employees: A company could create a 30-second explainer video to introduce new hires to the company’s culture, mission, and values. This is a great way to set the tone for their journey within the company and get them excited from the get-go.
• Explaining Software Updates: Imagine you’re rolling out a new internal tool or software update. Instead of sending out a long email with instructions, you could create a 60-second explainer video to walk employees through the changes and show them how to use the new features.
• Safety Training: For businesses in industries like manufacturing or construction, safety is a top priority. Using creative explainer videos to demonstrate safe practices in an engaging way can help employees take safety seriously without feeling overwhelmed or bored.

How Cloud Animations Can Help?

Looking for an animation studio that can help bring your creative explainer videos to life? Cloud Animations is the place to be! Whether you need 2D animated explainer videos or 3D animated explainer videos, Cloud Animations has got you covered. They specialize in creating custom animated videos that are tailored to your specific needs, making them a fantastic option for internal business training and communication.

Why You Should Jump on the Explainer Video Train?

If you want to make your internal business training and communication more effective, engaging, and memorable, creative explainer videos are the way to go. They’re versatile, cost-effective, and fun, which means your employees are more likely to engage with the content and retain the information. Plus, with options for 30-second explainer videos, 60-second explainer videos, and even motion graphics explainer videos, you can easily create training materials that suit your business’s unique needs. Don’t be left behind; embrace creative explainer videos today and watch your internal training efforts reach new heights.

For top-notch explainer videos, check out Cloud Animations and get started on your own creative explainer videos today!

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