Contents
The Only Guide You Need to Grow Your Business via Animated Videos.
Conversion Rates That Will Make You Hit Replay
When Real Isn’t Realistic, Just Choose Animation!
Short, Sweet, and Shareable: The Perfect Viral Recipe
What Type of Animation Suits Your Business?
Promotional Animated Videos: Building Buzz
Setting the Foundation: Why Animated Videos Work?
Creating Animated Videos That Sell!
Where to Use Animated Videos in Your Growth Strategy?
The Only Guide You Need to Grow Your Business via Animated Videos.
Imagine this: A little animated brain popping up in a marketing video, waving hello as it explains why your memory-boosting app works. That’s the sheer magic of animation. It’s fun, accessible, and memorable.
Animated videos don’t just sell; they entertain, explain, and stay glued to your audience’s minds like a catchy jingle. According to research, 92% of marketers now use video content as a core element of their strategy.
Think about that: nearly everyone in the room points to video, and many explicitly champion animation as their homecoming champion. Whether promoting a product, explaining a concept, or creating hype around your brand, animated videos hit all the sweet spots with authority.
Stop the Scroll: The Visual Superpower of Animation
Did you know that people form an impression about your brand within 50 milliseconds of seeing your content? That’s faster than a cheetah starting a sprint. Static images and walls of text simply don’t cut it anymore. With vivid colors, quirky characters, and dynamic motion, animated videos scream for attention and hold onto it like a blockbuster cliffhanger.
Want an example? Look at brands like Google and Airbnb. They consistently use clean, engaging animations to break down complicated concepts into digestible nuggets, leaving audiences nodding along instead of scratching their heads.
The Science of Remembering: Why Animation Sticks?
What happens when you combine visuals, storytelling, and sound? You create an unforgettable learning experience.
- 95% Retention with Video: When people watch a video, they remember almost all of it. Compare that to a measly 10% retention rate for text-based content.
Why It Works: Animated videos simplify complex ideas, turning technical jargon into easy-to-follow narratives. It’s like having Einstein teach physics with doodles and jokes: engaging, enlightening, and efficient.
Conversion Rates That Will Make You Hit Replay
Here’s a stat to chew on: Landing pages with explainer videos can boost conversion rates by 80%. Let that sink in.
Whether a SaaS demo or an e-commerce product reveal, showing your offering in action is far more convincing than a plain sales pitch. Animated videos give life to your product, showcasing how it works and feels, inviting trust and stirring excitement.
Take Slack’s animated onboarding video, for instance. Instead of just listing features, it shows teams working harmoniously in a fun, colorful world. The result? Millions of engaged users and one iconic brand identity.
Emotional Connections in Animation
As they say, “Facts tell, stories sell.”
This is where animated videos shine; they don’t just inform; they connect.
Brands like Nike use animation not just for storytelling but for creating emotional experiences. One of their animated campaigns, “You Can’t Stop Us,” highlighted resilience through stunning visuals that spoke directly to people’s hearts. The campaign didn’t just increase sales; it became a movement.
Fun fact: Emotional marketing is 31% more effective than rational marketing. Why? Because emotions drive decisions, animation is the perfect medium to evoke them.
When Real Isn’t Realistic, Just Choose Animation!
What do you do when your product is too futuristic, microscopic, or just downright impossible to film? You animate it.
- Hyper-Realistic 3D Animations: Perfect for healthcare, tech, or automotive industries. Want to show how your app integrates with AI or how your car’s new engine works? Animation makes the invisible visible.
- Case in Point: Cloud Animations created a stunning 3D video for a biotech company that explained complex cellular processes with crystal-clear visuals. The result? Increased inquiries and a notable uptick in funding.
These high-end animations do have a price tag, but the ROI is undeniable.
Short, Sweet, and Shareable: The Perfect Viral Recipe
Did you know the optimal length for a marketing video is 60–90 seconds? That’s the sweet spot where engagement meets clarity.
But what makes it go viral? With its simple animation, quirky narration, and straightforward call to action, Dropbox’s original explainer video cost around $50,000 but generated millions in revenue and skyrocketed its user base.
The Stats Don’t Lie: The ROI of Animated Videos
- Marketers say video provides a 66% better lead quality than other mediums.
- Videos generate 1,200% more shares than text and images combined.
Animated ads hold viewer attention for 5x longer than static ads.
Mark Wilson
Mark is a Senior Content Marketer with 7+ years of experience in growing B2B, B2C, e-commerce, SaaS, & Digital Design Brands. He’s a polished writer, SEO geek, optimist at heart & good at playing table tennis.
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What Type of Animation Suits Your Business?
Animation isn’t one-size-fits-all. Your chosen style can make or break your campaign, depending on your goals and industry. Whether aiming to educate, entertain, or inspire, an animated video style is perfect for you.
From corporate animated videos to the best explainer animated videos, here’s a breakdown of the most effective types sprinkled with examples of brands nailing it with professional animated video services.
1. Explainer Animated Videos: Turning Complex into Clear
Think of explainer videos as the Swiss Army knife of animation. They are versatile, functional, and universally loved. These professional explainer animated videos simplify complicated concepts into engaging, bite-sized stories.
Examples:
- Dropbox’s iconic animated explainer video made an abstract cloud storage concept understandable to everyone, resulting in millions of new users.
- Slack: To onboard new users, the company used a fun explainer video that showed how its platform makes workplace communication seamless.
Perfect For:
- Startups pitching their ideas.
- SaaS platforms explaining product features.
- Educational brands teaching new concepts.
Cloud Tip: Opt for custom explainer animated videos to align perfectly with your branding and messaging.
2. Promotional Animated Videos: Building Buzz
Need to make noise about your product launch or sale? Promotional animated videos are your hype machine. These high-quality animated videos pack bright visuals, catchy tunes, and compelling CTAs that scream, “Don’t miss this!”
Examples:
- Nike: Their animated campaign, “You Can’t Stop Us,” blends motion graphics with storytelling to inspire action.
- Coca-Cola: Animated holiday ads featuring their classic polar bears deliver festive cheer while subtly promoting the brand.
Why Choose Them?
- Great for retail brands during seasonal sales.
- Perfect for driving pre-orders for tech products.
3. Educational Animated Videos: Knowledge & Immersion
Educating your audience doesn’t have to be dull. With professional educational animated videos, even the driest topics can come alive. Motion graphics, whiteboards, and character animations are popular choices for turning lessons into memorable experiences.
Examples:
- Udemy Academy: Their custom animated videos are loved by students worldwide for simplifying complex subjects.
- Pfizer: They use animation to explain medical breakthroughs in easy-to-understand ways.
Where They Shine:
- Healthcare, explaining medical procedures or benefits of new drugs.
- E-learning platforms looking to engage students.
Did You Know? Viewers retain 95% of the information shared via video compared to 10% through text.
4. Corporate Animated Videos: Professional, Polished, and Persuasive
Corporate doesn’t mean boring anymore! Corporate animated videos are designed to showcase your brand’s values, achievements, and culture engagingly. These videos are your elevator pitch on steroids, blending sleek motion graphics with compelling narratives.
Examples:
- Microsoft: Their animated onboarding videos effortlessly guide employees through company policies.
- IBM: Motion graphics and data visualization bring their corporate presentations to life.
When to Use Them:
- For investor pitches.
- Internal training and HR initiatives.
5. Animated Videos for Healthcare: Clear, Compassionate, Impactful
Healthcare brands use animation to explain procedures, promote products, or build patient trust. Animated videos for healthcare simplify technical jargon, turning complicated processes into relatable stories.
Examples:
- Mayo Clinic: Uses whiteboard animations to explain medical conditions to patients.
- Johnson & Johnson: Their animated campaigns promote wellness products while addressing common health concerns.
Why They Work:
- Build trust in a sensitive industry.
- Reduce patient anxiety with clear visuals.
6. Product Demos with Animated Videos: Show, Don’t Tell
Custom animated videos are the next best thing if your product is too complex or abstract to demo live. Animation lets you highlight key features in dynamic, engaging ways.
Examples:
- Apple: Their product reveal videos often blend animation and live-action to create jaw-dropping effects.
- Tesla uses 3D animation to demonstrate how its electric power motors work.
Cloud Tip: Invest in animated video production to showcase your product in a hyper-realistic, visually appealing manner.
7. Social Media Animated Videos: Super Snackable and Shareable
Social platforms thrive on short, eye-catching content; animated videos are the ultimate thumb-stoppers. Think quirky GIFs, looping motion graphics, and interactive polls paired with animations.
Examples:
- Wendy’s: Uses playful animated videos to add sass to their Twitter posts.
- Disney+: Their animated teasers for new series are impossible to scroll past.
How to Win:
- Keep it short (15-30 seconds).
- Pair with trending hashtags.
8. Whiteboard Animation: Simplicity & Precision
This style feels like watching an idea come to life in real-time. Whiteboard animation is ideal for storytelling and explaining processes.
Examples:
- Unilever: Used whiteboard videos to explain their sustainable business practices.
- GE Healthcare: Simplified complex medical procedures with whiteboard animations.
Best Suited For:
- Training and onboarding.
- Explaining workflows or processes.
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Setting the Foundation: Why Animated Videos Work?
Animated videos are no longer a “nice-to-have.” They’re the modern marketer’s secret weapon, capable of turning dry, complex topics into visually stunning, digestible content that sparks interest, engagement, and conversions.
1. They Speak Your Audience’s Language
Animated videos break the barrier between complicated messaging and your audience’s understanding. For example, a healthcare brand like Pfizer uses animations to explain how its vaccines work on a molecular level—science-made simple.
2. They’re Universally Relatable
Whether your target is a Gen Z entrepreneur or a baby boomer looking for the latest gadget, animation’s versatility makes it appealing across demographics. Imagine using animation to showcase your small business loan service: a friendly cartoon character navigating their financial journey resonates far better than a boring pie chart.
3. They’re Algorithm-Friendly
Social media algorithms love videos. Platforms like Instagram, YouTube, and LinkedIn prioritize video content, pushing animated explainer videos or ads to the top of feeds.
Pro Tip: Keep your videos short and snappy: 60-90 seconds for ads and up to 2 minutes for educational pieces. The sweet spot ensures viewers stay engaged until the call to action.
Creating Animated Videos That Sell!
So, you know animated videos work, but how do you create one that resonates with your audience and drives growth? Let’s break it down:
Step 1: Nail the Purpose
What’s your goal? Is it to explain your product, onboard new users, or boost brand recall? Start with a clear intention. For example:
- Product Demo: Show your SaaS dashboard in action with motion graphics.
- Awareness Campaign: Use character animation to highlight social causes, like UNICEF’s campaigns on child welfare.
Step 2: Choose the Right Style
Not all animation styles suit every business.
- Whiteboard Animation: Best for educational or training videos. Think Khan Academy.
- Motion Graphics: Ideal for tech brands or data-heavy presentations.
- 2D/3D Animation: Perfect for product demos or storytelling, used effectively by Tesla to explain its electric engines.
Step 3: Tell a Story
“Once upon a time…” isn’t just for bedtime—it’s also for business. Storytelling gives your video a structure that hooks the audience and keeps them engaged. Airbnb uses animation to narrate how hosts can seamlessly earn income while offering a safe space for travellers.
Step 4: Don’t Skimp on Sound
Animation without sound design is like a blockbuster without music. Use upbeat tunes, sound effects, and voiceovers to amplify engagement.
Where to Use Animated Videos in Your Growth Strategy?
1. On Your Website
Landing pages with explainer videos can increase conversion rates by up to 80%. Add a concise animated video to your homepage to showcase your brand’s value proposition.
2. In Email Marketing
Email campaigns with video content have 300% higher click-through rates than static content. Embedding a 30-second animated snippet can drastically improve engagement.
3. On Social Media
Social media platforms love bite-sized, shareable animated content. Use platforms like TikTok and Instagram Reels to push your quirky animated videos.
4. For Ads
Animated ads have 5x more engagement than static ones. Tools like Google Ads’ Video Builder can help you create targeted animated ads to drive traffic.
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Measuring Success: Metrics That Matter
How do you know if your animated video campaign is working? Monitor these key performance indicators (KPIs):
- View Count: Are people watching your video?
- Engagement Rate: Likes, comments, shares—animation boosts all three.
- Click-Through Rate (CTR): A good animated call-to-action nudges viewers to take the next step.
- Conversion Rate: How many viewers became buyers after watching?
Budgeting for Animated Videos
High-quality animated videos are an investment, but they pay off exponentially. Here’s what you might spend:
- Basic Whiteboard Animation: $1,000–$5,000
- 2D Character Animation: $5,000–$10,000
- High-End 3D Animation: $10,000+
Pro Tip: Use DIY tools like Vyond or Animaker for budget-friendly animations, or hire top studios like Cloud Animations for polished and unbeatable results.
Tips to Maximize ROI with Animation
- Personalize It: Add your brand colours, logo, and messaging to make the video uniquely yours.
- Repurpose Smartly: Slice your animated video into shorter clips for social media or email campaigns.
- A/B Test: Experiment with different styles and CTAs to find what resonates most.
Overcoming Common Hurdles!
“I Don’t Have a Big Budget.”
Start small. Create a simple explainer video for your website or social media. Animation tools like Powtoon and Biteable let you DIY on a shoestring budget.
“I’m Not Sure What Style Fits.”
Research your competitors. Are they using motion graphics? 3D demos? Identify what works in your industry and adapt.
“How Do I Keep It Fresh?”
Follow trends. For a modern twist, incorporate fun elements like AR (Augmented Reality) animations or interactive videos.
The Future of Animation in Business
Emerging technologies like AI and VR are reshaping animation. Soon, your business could use AI-powered tools like Runway ML to create videos faster and cheaper or integrate VR animations for immersive customer experiences. Imagine this: a virtual tour of your hotel in 3D animation, letting customers “walk” through the lobby before booking. Animation’s possibilities are limitless.
Choosing the right animation type can amplify your business’s voice, engage your audience, and drive results. Whether you’re gunning for affordable explainer animated videos or investing in high-quality corporate animated videos, one thing’s sure: animation gets you noticed and remembered. So, what’s your style going to be?
Explore What Cloud Animation Can Do?
If you’re not leveraging animated videos to grow your business, you’re leaving serious money on the table. The benefits are nothing short of mind-blowing, from boosting engagement to driving conversions. Whether it’s professional animated video services or custom explainer animated videos, animation isn’t just an option—it’s a necessity.
Walt Disney once said, “Animation can explain whatever the mind of man can conceive.” Let’s take that to heart and transform your vision into reality. Reach out to Cloud Animations, and let’s create some magic that’ll turn heads and leave a lasting impression.
Because let’s face it, your audience isn’t just watching; they’re experiencing it.
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