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LinkedIn Videos: An Avenue Unexplored via Explainer Videos.

What if the marketing puzzle piece you’ve been searching for is right under your clicking finger? No pun intended!

In a digital world obsessed with short-form content, explainer videos are one of the most powerful storytelling and brand-building tools.

And yes, for that missing piece of the puzzle, it’s the professional network we use daily: LinkedIn, a platform brimming with untapped marketing potential, just waiting for you to explore and unleash its power.

The combination of LinkedIn (a platform home to about 61 million senior-level decision makers and approximately 40 million B2B professionals) and animated explainer videos is a goldmine for driving meaningful engagement, better conversions, and audience-driven brand building.

In this article, we will uncover how animation and explainer videos can transform your LinkedIn marketing strategy, share actionable tips for success on the professional networking platform using explainer videos, talk about some data-backed cases, and discuss brands that have been leveraging the power of LinkedIn videos.

Where Business Means Business

With LinkedIn’s boosted focus on video and reel features, animated explainer videos are uniquely positioned to drive professional engagement, reassuring you of the platform’s relevance and magnifying your brand’s message.

The platform thrives on professional connections, valuable insights, and B2B interactions. Unlike platforms like Instagram or TikTok, where entertainment is the ticker, LinkedIn users actively seek content that informs, educates, or solves their business problems, making it a goldmine for B2B marketing and a reassuringly relevant platform for your business.

LinkedIn videos receive 3x more engagement than text-only static posts, and 59% of executives prefer video content over text.

Why Explainer Videos Work So Damn Good?

Explainer videos work well because they have the unique ability to simplify complexity. Whether a business showcases a SaaS tool, a financial solutions provider breaks down financial processes, or a data enterprise highlights its annual report, explainer videos deliver concise, high-impact messaging. 

For example, HubSpot has always been a fearless player in the B2B inbound and outbound marketing dynamic.

HubSpot, a fearless player in the B2B inbound and outbound marketing dynamic, used sleek and functional explainer videos on LinkedIn to clarify its complex marketing automation tools. The result? A 25% increase in free trial signs in just two weeks. Other brands like NVIDIA and HubSpot Academy have also seen significant boosts in engagement and leads through their use of explainer videos on LinkedIn.

Turning Information Overload into Digestible Content

Ever seen a video that explains crypto or blockchain in 60 seconds? Or one that turns an overload of SaaS jargon into an “Eureka!” moment? That’s the power of explainer videos. With explainer videos, businesses, start-ups & enterprises can do much more than just market themselves.

It’s Like a Peanut Butter & Jelly Sandwich!

Explainer videos combined with LinkedIn marketing can revolutionize engagement for brands, startups, and enterprises. Here’s why this dynamic duo is a game-changer:

  • Streamline Complex Ideas: LinkedIn’s professional audience craves clarity. Explainer videos break down intricate concepts into digestible visuals that resonate.
  • 40x Better Engagement: Even the busiest CFO can’t resist pausing mid-scroll for a visually engaging 3D animated explainer video.
  • Easy on the Wallet: Explainer videos can be customized to fit any budget, making them a wise investment for businesses aiming to increase reach and supercharge conversions.
  • Personalized Targeting: LinkedIn serves your content to the audience you need: decision-makers, industry leaders, and niche professionals.
  • Memorability: 80% of LinkedIn users remember videos they watched a month ago. Explainer videos on LinkedIn are not just a passing trend but your brand’s lasting impression.
  • Topical Authority: An animated explainer video that subtly highlights your Business Process Improvement can position your brand as the go-to expert in your field.

According to the most influential voices on LinkedIn, Mr Neil PatelDigital Marketing Expert

 “Explainer videos simplify your message and amplify your reach. On LinkedIn, they connect you directly to decision-makers who value clarity and innovation.”

Mark Wilson

Mark is a Senior Content Marketer with 7+ years of experience in growing B2B, B2C, e-commerce, SaaS, & Digital Design Brands. He’s a polished writer, SEO geek, optimist at heart & good at playing table tennis.

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Turning Information Overload into Digestible Content

Ever seen a video that explains crypto or blockchain in 60 seconds? Or one that turns an overload of SaaS jargon into an “Eureka!” moment? That’s the power of explainer videos. With explainer videos, businesses, start-ups & enterprises can do much more than just market themselves.

It’s Like a Peanut Butter & Jelly Sandwich!

Explainer videos combined with LinkedIn marketing can revolutionize engagement for brands, startups, and enterprises. Here’s why this dynamic duo is a game-changer:

  • Streamline Complex Ideas: LinkedIn’s professional audience craves clarity. Explainer videos break down intricate concepts into digestible visuals that resonate.
  • 40x Better Engagement: Even the busiest CFO can’t resist pausing mid-scroll for a visually engaging 3D animated explainer video.
  • Easy on the Wallet: Explainer videos can be customized to fit any budget, making them a wise investment for businesses aiming to increase reach and supercharge conversions.
  • Personalized Targeting: LinkedIn serves your content to the audience you need: decision-makers, industry leaders, and niche professionals.
  • Memorability: 80% of LinkedIn users remember videos they watched a month ago. Explainer videos on LinkedIn are not just a passing trend but your brand’s lasting impression.
  • Topical Authority: An animated explainer video that subtly highlights your Business Process Improvement can position your brand as the go-to expert in your field.

According to the most influential voices on LinkedIn, Mr Neil PatelDigital Marketing Expert

 “Explainer videos simplify your message and amplify your reach. On LinkedIn, they connect you directly to decision-makers who value clarity and innovation.”

Types of Explainer Videos that Dominate LinkedIn 

The proper explainer video format can skyrocket your LinkedIn strategy, and choosing the type that aligns with your brand’s goals and audience can go a long way toward engagement, conversions, and reachability.

2D Animated Explainer Videos

These are like the pinnacle of LinkedIn’s video content. With their polished, professional appearance, 2D animated explainer videos are the ultimate storytelling tool for businesses aiming to simplify complex ideas.

Why They Work: LinkedIn professionals value clarity, and 2D animations deliver just that. With sleek designs and straight-to-the-point narratives, these videos engage decision-makers without overwhelming them.

Perfect For: Explaining products, outlining processes, or summarizing services; ideal for industries like finance, healthcare, and SaaS.

Stats: According to Wyzowl, 94% of marketers say explainer videos help increase audience understanding of their product or service. On LinkedIn, a 2D video can drive higher engagement rates, particularly among mid-level professionals.

3D Animated Explainer Videos

When you need to make a bold statement, 3D explainer videos are your go-to. With stunning visuals and immersive storytelling, they can take complex products, like cutting-edge tech or intricate ideas, and present them in a way that feels intuitive and exciting.

Why They Work: LinkedIn’s professional audience is bombarded with static content. A 3D animated explainer video stands out, offering both visual appeal and depth. It’s like giving your audience a front-row seat to your innovation.

Perfect For: Demonstrating futuristic tech, showcasing product designs, or visualizing intricate workflows.

Case in Point: NVIDIA used 3D animation to demonstrate its AI-powered GPU technology, resulting in a 30% boost in engagement rates and generating over 15,000 qualified leads on LinkedIn.

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    Educational Explainer Videos

    Positioning your brand as a thought leader starts with knowledge sharing. Educational explainer videos break complex topics like AI, blockchain, or cloud computing into digestible, relatable insights.

    Why They Work on LinkedIn: Professionals actively seek growth and learning on LinkedIn. Educational content attracts viewers and positions your brand as a trusted industry authority.

    Perfect For: Explaining trends, teaching new concepts, or sharing data-backed insights perfect for industries like tech, marketing, dev-ops, and finance.

    Case Study: HubSpot Academy leverages LinkedIn videos to drive engagement and course enrollments effectively. Their strategy involves concise, educational content that resonates with LinkedIn’s professional audience, showcasing thought leadership and actionable insights for the HubSpot Academy.

    Stat Alert: Over 74% of LinkedIn members use the platform for professional development, making educational videos a surefire way to reach an eager audience.

    Your Fuel for Creating High-Impact LinkedIn Explainer Videos

    Creating a LinkedIn-optimized explainer video doesn’t require agency-level resources all the time. Any start-up can produce professional, compelling videos with a few high-quality tools. Here are some industry-leading tools that make creating LinkedIn explainer videos more accessible. Recommended Tools and Platforms are inclusive but not limited to:

    Canva Video

    Founder: Melanie Perkins | Canva Video is a powerful, user-friendly tool for creating animated content with ready-made templates. Small and mid-sized businesses can use Canva’s drag-and-drop features to produce explainer videos without needing extensive design skills.

    Animoto

    CEO: Brad Jefferson | Known for its ease of use, Animoto enables companies to produce professional-quality videos quickly. It’s handy for creating short, high-impact animations that work well on LinkedIn.

    Vyond

    Vyond allows for creating animated explainer videos, offering extensive options for character-based animation, which can be a fantastic choice for product demos or corporate stories on LinkedIn.

    PowToon

    Founder: Ilya Spitalnik | PowToon specializes in creating engaging, story-driven videos ideal for LinkedIn audiences who value narrative content. The platform is widely used for developing tutorials, demos, process videos, and product explainer videos.

    Businesses can use these tools to create LinkedIn-ready explainer videos that visually communicate their message while meeting a professional standard. Each tool offers a unique edge in video creation, making it easier than ever to engage audiences effectively.

    The bottom line: These tools can certainly be a big help, but creating animated explainer videos through the expertise and experience of tech-driven agencies like Cloud Animations brings another level of immersion and conversion. 

    Numbers Do Speak: Some Stats and Figures 

    There’s so much data to support the effectiveness of explainer videos on LinkedIn. According to recent LinkedIn research:

    • Video posts see a 5x higher engagement rate on LinkedIn than non-video posts.
    • Businesses using explainer videos on LinkedIn report a 30% increase in brand inquiries within 90 days of posting.

    These statistics underscore the potential for LinkedIn explainer videos to drive meaningful business outcomes, from lead generation to brand positioning.

    It’s a Brave New World Out There!

    As video technology evolves, so does the potential for LinkedIn content. From VR and XR to more immersive storytelling, the future of LinkedIn videos is bright, and forward-thinking companies are already investing in these trends.

    VR, XR, and Interactive Explainer Videos

    With  VR and XR solutions, businesses can create experiences beyond traditional video. These technologies open up new opportunities for engagement on LinkedIn, providing a way for businesses to stand out and offer something unique.

    3D Animated Explainer Videos

    As businesses seek to capture attention in a crowded LinkedIn feed, 3D animation offers a visually dynamic option that appeals to tech-savvy audiences. Companies like Cloud Animations are at the forefront, providing state-of-the-art 3D explainer videos that can communicate complex products or services with clarity and style.

    Companies embracing these emerging formats will likely see long-term benefits as LinkedIn’s video frontier transitions.

    “Good explainer videos meet customers halfway. They say, ‘We get it, and here’s why this matters to you.’ Simple and effective.” – Jay Baer (Marketing Consultant and Author)

    The Kicker from Cloud Animations.

    Explainer videos remain one of the most powerful tools for communicating complex ideas quickly and effectively. With their concise, visually compelling format, explainer videos cut through noisy digital distractions and keep audiences focused, making them perfect for conveying messages in an increasingly volatile and brave new world. 

    Say goodbye to those pesky, shorter attention spans with animation and explainer videos. To learn more about Cloud Animations and the power of animation, explainer videos, and digital video solutions, visit www.cloudanimations.com for the ultimate impact.

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