How Businesses Are Leveraging Animated Explainer Videos in the UK for Growth?

Increase Brand Awareness

Animated Explainer videos in the UK can be an effective marketing tool for businesses. Here are some benefits they provide:

1. Quickly introduce the business and what it offers. Explainer videos use visual storytelling to give viewers a brief but clear overview of the company and its products/services in just 1-3 minutes. This helps potential customers easily understand what the business is about.

2. Improve brand awareness and recall. When shared across digital channels like websites and social media, explainer videos increase exposure and mentions of the business. This aids top-of-mind awareness of the brand over time.

3. Strengthen competitive positioning. Certain businesses have leveraged explainer videos to clearly differentiate their value proposition from others in the industry. This helped them disrupt existing markets and gain popularity.

4. Provide helpful information to customers. Some companies create explainer videos covering useful tips, instructions, or explanations around common tasks. This has helped enhance their reputation while also attracting new followers interested in such content.

The engaging format of explainer videos makes them a cost-effective way for businesses to introduce themselves and communicate their unique selling points to a wider online audience. If done well, they can boost brand recognition and perceptions of the company.

Improve Customer Understanding

Some businesses offer complex products, services, or processes that can be difficult for prospective customers to fully understand through just text or static images alone on websites. Animated explainer videos UK simplify this complexity through sequential visual storytelling and animation, which aids comprehension.

They clarify concepts step-by-step in an engaging format that keeps viewers’ attention, unlike long-winded paragraphs of text. This deepens customers’ knowledge and solves problems that they may have, building greater credibility and trust in return.

For instance, online education technology companies like Cloud Animations and Coursera have used creative explainer videos featuring animated characters to impart a quick and easy understanding of their different learning platforms, course categories, and sign-up processes. Videos by learning platform Udacity explaining their nanodegree programs in programming and tech fields through visual depictions of curriculums and career outcomes saw high engagement rates.

Drive Conversions

When optimized properly for calls-to-action like sign-ups, inquiries, or purchases, explainer videos embedded on high-traffic web pages can significantly boost conversion rates for businesses. Their watch time and engagement on sites provide valuable insights into the impact on quantifiable metrics like trial conversions, average order value, and churn rates.

As audiences have reduced attention spans in the digital era and are more visually oriented, animated explainer videos UK stand out and appeal wider audiences in comparison to text-heavy pages. Explainer videos featuring user testimonials are particularly effective at driving conversions. For example, the productivity tool Dropbox saw a huge impact on free sign-ups and paid conversions from an animated explainer video series featuring comments from real users on how the cloud storage and sharing service benefited their work or business.

Large UK retailers have also noticed a direct impact on both direct e-commerce and in-store revenues from well-targeted explainer videos. Beauty retailer Lookfantastic increased transaction rates by 12% after optimizing explainer videos for improved user understanding of complex skin and hair care routines. Sports apparel seller SportPursuit boosted average order value by 15% with a video guiding buyers through size guide details in an engaging tone.

Enhance Online Presence

Websites and social profiles featuring lively explainer videos that autoplay with the sound turned on attract significantly more viewership and engagement compared to just text or static images. They help establish an appealing, creative, and memorable online brand identity and personality.

Explainer videos also perform very well natively across digital platforms like YouTube, Facebook, and LinkedIn, where they feed organically into recommendations and searches, aiding online discoverability. This amplifies brands’ authority and presence within their respective industries.

Large brands like Sky, Virgin Media, and BT leverage explainer videos across all of their digital touchpoints to enhance their image as pioneering technology companies. In the finance sector, HSBC and Barclays post weekly explainer videos on personal finance tips to position themselves as trusted advisors. The NHS also publishes a stream of animated explainer videos UK across health topics, engaging millions to strengthen its digital presence.

Rapidly Emergent UK Market

It is evident that animated explainer videos UK have emerged as a powerful yet cost-effective growth marketing tool for diverse UK businesses to improve awareness and understanding, drive conversions, and enhance online presence when used strategically. As attention spans reduce, their visual nature helps connect better with online audiences at scale.

With tracking of key metrics, continual testing, and improvement, explainer videos deliver high returns on investment for companies across sectors and sizes. It will be fascinating to see how their usage evolves further in creating compelling brand stories online and accelerating business growth. As digital transformation accelerates globally post-COVID, explainer videos will remain a staple for prudent marketers.

The Cloud Animations serves to keep the conclusion visually engaging while subtly directing the reader/viewer towards the next steps of creating their own explainer video. This helps optimize the call-to-action and drive more conversions from explainer video as an effective marketing tool.